Not all assaults are crisis situations. Sometimes they occur during dates and other times where a violent response would be inappropriate. The material in this category provide great effectiveness even in the midst of social settings where causing a scene would be the last thing the you would choose to do (ie - at a wedding). During these times the material you would learn in the Self-Protection Crisis Survival Training would be inappropriate and over-kill.
Safety and proficiency comes from training and practice. Anything that can cause sudden sever bodily harm can be a scary thing to handle, until you have been trained in its safe usage and handling. This is true whether it is certain power tools, construction equipment, or firearms.
Training can sometimes be passed down from parent to child, however in today's society most training is done by certified professionals, such as Richard Liebespach, of Self-Protection Essentials.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.